Primary Studios is an art space located in a disused primary school, usually for professional artists who will hire out studios. The University has collaborated with Primary, where we had to write a proposal to be awarded one of the limited spaces. Nine of us have been lucky to get a space and this is what we have been doing so far.
Here's how I set up my desk:
The fashion look books are produced every year for the BA Fashion and BA Knitwear. The books showcase the final garments and are taken down to Graduate Fashion Week as well as being circulated to all major fashion buyers. I was not involved with last years look books but I heard it was fantastic, and even helped to win the Best Stand Award at Graduate Fashion Week.
This years look book has involved collaboration between the Graphic Design and the Fashion Courses. The idea this year is the possibility of blowing the images up extra large and hanging them at the graduate fashion week. So far we are half way through shooting, I have got two more shoots to do. The designs have been incredible so far, so stunning
We weren't originally going to shoot on set, we went location scouting for areas which have plain backgrounds and dark floors. We met with the graphic students to talk about how we could achieve the look we wanted, and it was decided that we should build a set.
Below are some shots of the shoots so far.
At the beginning of the shoot we realised the floor was coming apart, so we had to take all the wood out and re hammer it all into place after glueing along the edges of the wood. The glue we were using was specifically for wood therefore we had to make sure we didn't put too much on so the floor was still able to be taken apart after.
This dress completely stood out to us all. The dress i'm showing below was woven with reflective material and with the flash light from just the Iphone it showed up like this. We were trying to figure out a way to light it with the flash lights, it wasn't working because the lights had all yellow bulbs. Therefore we thought about the possibility of using the consistent LED lights.
I am now in my second year of university and for our second term we have had to organize our own exhibition spaces. Within our group we have had to sort people into different sections of tasks in order to cover all the areas which go into the show; Advertising, sponsorship, curating, entertainment, invigilating and poster design.
We looked at many places but none of them were within our price range, therefore we ended up joining with another group and got the noel street workshop. It was a lovely space and fortunately we did not have to do much clearing. The name of our exhibition was uncovered, below is a sample of our poster. 'Still Here' is the name of the other groups exhibition.
We really loved the final outcome of the poster, it took a couple of edits in terms of colour and quality but we got there in the end. Below is a shot of my final images up on the wall, it was more difficult to hang the photos than it seemed. I would have liked to frame the images or mount them but our tutor told us if our expense was an issue it wasn't a problem with it only being second year.
Below are some images of us all setting up, I understand the importance of the curators job now. They have to make sure the work flows around the room, in terms of subject matter and visual. A lot of the feedback we received was that the work was successful in the way we had put it all together.
Video from the exhibition
In terms of food and entertainment, our group put together a certain amount of money and we managed to get lots of food and drink from Aldi. For the entertainment we got a band in, the main guys name is Martyn Stone. They did a brilliant performance and it was perfect in the atmosphere of the exhibition.
Today I assisted Sonya Hurtado, it was a very exciting experience and I met some very interesting people. The most important part of the day for mr to watch was how she sat down with the hair, make-up and clothes stylists and went through the different categories they wanted to sort:
They spoke about the types of make up of how they were going to create the fresh ethereal look, with the shimmery eyes, face and body, along with the natural make up. They discussed how the lighting would effect the make up. Zoe suggested that the make up in the image examples shown would barely show up with the lighting. This meant that the make up would need to be more exaggerated in a fairytale way.
Sonya was very thorough of what she wanted and obviously had visuals in mind, she wanted to create emotions of freedom, love and passion.
It was really interesting how she communicated with the models. The models would also put forward their ideas, with the experience of modelling they'd had previously. Sonya would tell them to create movement which resulted to more motion in the images.
Overall it was a very exciting experience and I hope to do more work with Sonya.
On the 3rd of March 2014, I went to the photography show and went to the Rankin talk. I got to meet him after and speak to to him briefly, I mentioned to him about the allotment project in Nottingham and that I study there. He said to come down, so hopefully I will try and apply for some volunteer work for it.