“Many people see technology as the problem behind the so-called digital divide. Others see it as the solution. Technology is neither. It must operate in conjunction with business, economic, political and social system.” - Carly Fiorina
My intention was more of an investigation for this first shoot in the factory, after reading on Carly Fiorina where she talks about balance and leadership. I wanted to see whether this was beneficial for the employees who work in factory’s, and how it compares to the amount of work people would have to do, going all the way back to Victorian times. When I got to the factory, I felt the presence and dominance of the machines – although they are controlled and mainly monitored by people, When I got there, my intention was to photograph the machinery very straight on, with very little human presence in the photos.
I felt as though I was successful in photographing the machinery with bare minimal, focusing on using straight-on photography and in a way creating my own world. After studying Thomas Struth he went to a space station and photographed all the machinery.
I didn't feel as though the beginning work is something I visualized, but I didn't really know what to expect. As I said its access to somewhere people can’t usually go so it’s been quite exciting to go and see what I could capture. I feel the areas I could have improved would be to perfect the composition, to convey the machines more objectively. Bernd and Hilla Becher were perfect to study in relation to my project in how I want to expand it. They focused on photographing all kinds of industrial architecture from water towers, blast furnaces, gas tanks, warehouses, gas tanks and half timbered houses. They were engrossed in the shapes, structures and the high design ideals of the of the architecture they photographed. They called these “anonymous sculptures”, photographing them objectively from all different angles - although I would like to concentrate mainly on straight on photography. They would use the term ‘typology’, grouping together around 15 images per set. I found a nice quote from the website, Phaidon (http://uk.phaidon.com/agenda/photography/picture-galleries/2011/november/18/how-the-bechers-made-the-boring-beautiful/) where it says,
“Titles were brief to the point of being almost non-existent and captions noted only time and place.”
I feel as though this relates to their objective style in the way they take the photographs and the affects it has on you without having to manipulate the way a person could see the photo – straight on and simple, therefore it’s left up to the subject within the photo to captivate the viewer.Their work has influence many photographer and artists, impacting on minimalism and conceptual art. Bernd ended his career with teaching before the end of his life, this was based as the Kunstakademie in Dussledorf. Examples of photographers who studied here would be Thomas Ruff, Andreas gursky, Elger Esser, and Candida Hofer.
I used both the mamiya and the hassleblad medium format within this project and it was the first time I picked one up - I fell in love with the medium format. There was just another element of quality to it, a depth to the image which you don't get from the digital - the digital is very flat. This was a very successful project and I followed Carly Fiorina all throughout that there has to be a balance within business, political, economic and social system. have created a book for Smart Sytems just to complete the project.